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Marketing Trends 2025: UGC, Community and Personalization

Marketing in 2025 is more human than ever. Short‑form video still rules social feeds, but authenticity is what stands out. Consumers trust user‑generated content (UGC): 80 % say UGC improves product discovery and the overall shopping experience. Meanwhile,...

Creating Short‑Form Video with AI Editing Tools

Short‑form video continues to dominate social media. TikTok and Instagram Reels reward authentic, bite‑sized content, and AI tools can streamline the production process. Start by scripting a concise message—something educational or motivational—and recording on your phone. Apps like...

Financial Anxiety and Well‑Being: What the Numbers Tell Us

Financial uncertainty is taking a toll on Americans. Northwestern Mutual’s 2025 Planning & Progress Study reports that nearly seven in ten Americans (69 %) feel depressed or anxious because of financial worries. About 63 % experience sleep disturbances,...